Brand Loyalty

I am a huge brand loyalist. If I need a new TV or DVD player I will always buy Panasonic. I've bought four Dell computers. I waited for the Zune to come out rather than buy an iPod. I'm loyal to Google, Microsoft, Amazon.com...There's one thing though that I've never had any loyalty and that's my cellular service provider. I was with T-Mobile for many years, but I didn't have any qualms about switching to AT&T and now I'd like to switch to Verizon.

My contract is up in a couple of months and I am the very epitome of the target customer in the the current cell phone wars. I have done my research and it looks to me like the top three choices would be the Windows Phone 7 Series, the Google Nexus One, and the iPhone 4G, none of which are actually available yet. I'd stay with AT&T if they had subsidy on the Nexus One (but I'm not going to pay $529 for it). I might stay with AT&T if they came out with the iPhone 4G very soon though it will almost certainly cost at least $250. From what I've read it sounds like the Windows phone won't be out until next year so that's out entirely.

That leaves the Nexus One on Verizon, which, if Verizon subsidizes like T-Mobile did will be the best and cheapest option, but it was supposed to be available by now and it's not. So, Verizon, you have a chance to win me over, and I'm extremely brand loyal. Give me the Nexus One before the end of this month and I will not only buy it, immediately, paying the fee to break my contact with AT&T early, but I will most likely never change cellular providers again.